Benefits of Data Health Check
For organizations that severely rely on data for maintaining their operations, Data Health Check Practices are of central importance. While running analytics, anticipating needs, and constantly working to improve user experience, almost all organizational functions rely on the data in the system. This explains why it’s so important to continually check and ensure that our data’s health is at its best state. If organizations wish to strive in the long term and make the most out of member data, they must invest in regular Data Cleansing.
The primary goal of Data Cleansing is to detect the loopholes and inconsistencies surrounding your database so that your core business operations depending on clean data can enjoy the benefits that come along with working on high-quality data. A Data Health Check is the running of checks to identify data inconsistencies, anomalies, bad data, or errors and then reports back with information on errors and what caused them.
From delivering optimized member services to directly impacting non-dues revenue, the reasons why organizations must invest their time and resources into Data Cleansing frequently are numerous. To simplify, let’s list the major benefits that make Data Cleansing a worthwhile investment for most organizations:
Avoid Costly Errors
Prevention is better than cure that will cost you time and money. In our case, practicing Data Health Check will let you dodge costs that pile up when organizations attempt processing errors, troubleshooting, or fixing incorrect data arising at any or every stage of integration.
Eliminating and tackling bad data piled up in your database won’t just help you save plenty of money but also aid in streamlining your business activities. With reliable and accurate sales data, your team can analyze the performance of marketing campaigns, products, or services within your audience. The dynamic power of clean data and powerful analytics detects leads and opportunities for that next big step in your marketing strategy.
Boost Member Acquisition
When organizations function with a clean and efficient database, they can develop lists of prospects with possible positive outcomes. As a result, they can boost their member acquisition strategies and hence impact revenue.
With clean and updated data, you empower your marketing teams to make decisions that will lead to effective marketing campaigns. This is made possible with regular data health checkups, so every lead that turns into a member is backed up by metrics generated by valid data. Therefore, with data and metrics on your side, your team knows exactly which lead is to be approached at what time through which medium for most effective results.
Reach Target Audiences
Data cleaning clears the way to seamlessly managing multichannel member data, allowing organizations to find opportunities for successful marketing campaigns and new ways to reach their target audiences.
With continuous attempts and efforts towards boosting the accuracy and consistency of your data, you can witness elevated response rates from your campaigns and hence boost revenue. Not just this, data that is reliable also lets you effectively reduce bounce rates and send promotional material to specific members or clients directly. With accurate data, you can reach your target audience swiftly and conveniently.
Improved Decision-Making
With clean data on your plate, your teams get to improve their decision-making process. Investing in regular data health checks that keep your database secure from loopholes results in accurate and updated data, through which you can impact your analytics and business intelligence to execute dynamic and robust decisions.
In any organization, member data is the key to robust and effective decision-making among teams. In the beginning, data might appear fresh and clean, but it is prone to errors and defects in the long run. With time and organizational growth, member data also grows in quantity in the database. This is why it is of utmost priority to understand and take steps to maintain data quality.
Updated and quality member data hold the baton towards critical decision-making. With clean data, you don’t just get access to powerful analytics but also business intelligence tools that will take you towards gradually improved decisions and execution.
Increase Productivity
Ensure the high productivity of your team members with a clean and well-maintained database. Teams can use good data in various ways, from member acquisition to campaign planning. Organizations that believe and invest in data accuracy and consistency see much better response rates from their campaigns and boost revenue.
When your team members and staff work with clean data, they are at their most productive selves. With data hygiene at its best state, staff has a clear picture of how and when a marketing strategy will be most beneficial. Additionally, clean data also helps your staff counter chances of fraud and have access to refunds and payments with their details.
Data Cleansing can be a complex yet extremely essential process. We cannot stress enough how important it is to prioritize frequent Data Health Checks monitored by a dedicated team of experts who are committed to ensuring your association is always blessed with high-quality data. Aplusify can help you create and implement an integrated team and plan that protects the data integrity in all your systems and creates a harmonic Salesforce ecosystem. With Aplusify as an extension of your team, you’ll harness the power of the data quality with greater analytics and a streamlined process. Keep watching this space for more information on the Benefits of Data Health Check, and we are positive that our webinar on Data Health Check will be of great
About Aplusify
Aplusify provides associations, nonprofits, and higher education institutions with the capacity and capability of maximizing their Salesforce platform. Our team of Salesforce-certified experts alleviates the technical weight of implementing and managing Salesforce so that you can focus on strategy and organizational mission. Find out how we can save you time, money, and stress with our Salesforce Managed Services.
