Recognizing the Supporter Life Cycle and How You Can Manage It
Date: Wednesday, August 19
Time: 1:00 PM ET
Take some time out of your day to learn about how all of your supporters, whether they are one-time or sustaining donors, volunteers, or advocacy action takers, go through a life cycle with your organization. This life cycle is ongoing yet always changing and it’s important to understand all the different factors that come into play. During this webinar we’ll discuss at a very high level how to understand what the supporter life cycle looks like and then dive into each piece of that life cycle to talk about the crucial actions a nonprofit can take during each stage to strengthen that relationship and ensure the cycle continues.
Who should attend:
- Executive Directors
- Vice President of Development
- Development Directors
- Development Managers
- Vice President of Marketing
- Marketing Directors
- Marketing Managers
Guest Speaker:
Rachel Slattery is Salsa’s Partner Manager and has been with the company for over 6 years. Throughout Salsa’s growth during the last couple of years, she’s been directly involved in helping
nonprofits use Salsa to better serve their communities and reach their missions.
About Salsa:
Salsa is the world’s first supporter engagement platform – unifying online supporter engagement and donor management – for fundraising, advocacy, and event management in one integrated system. Nonprofit organizations using Salsa have all the tools they need to engage communities, raise funds, rally supporters, and change the world. Salsa empowers nonprofits to target and segment rich supporter profiles, connect online and offline with relevant messages, convert supporter interest into action with online forms, and optimize outreach with built-in best practices. With access to these powerful tools plus award-winning customer support, nonprofits across the world are boosting staff efficiency, deepening supporter relationships, and accelerating fundraising growth.