Optimizing Your AMS

How to get more from the technology you already own

Date: Wednesday, September 23, 2020

Time: 1:00 PM ET

Optimizing Your AMS: How to get more from the technology you already own

Whether your association management system (AMS) is brand new or many years old, there are steps you can take to get the most from it. Wes Trochlil, president of Effective Database Management, will take you through a “checklist” of activities you can apply immediately at your organization to improve the value and usefulness of your current system and data. You’ll hear specific, real-world examples of actions associations have taken to clean up their data, improve the use of their data management systems, and improve sales. There will be plenty of time for Q & A.

Speaker:

Neeraj Garg, COO, Aplusify

For 20 years, Neeraj has worked alongside a multi-talented team to help associations and nonprofits drive digital transformation within their organization enabling them to be more innovative, agile and donor/member-centric. As Aplusify’s COO, he leads an internal task force that shares lessons learned, best practices and practical applications that specifically relate to associations and nonprofits. With 200+ developers by his side, Neeraj provides clients with the resources and capacity to power up their teams.

Wes Trochlil, president of Effective Database Management, EDM

Wes Trochlil, president of Effective Database Management, is the most published author on data management in the association market. For over 30 years, Wes has worked in and with over 200 associations, non-profits, and membership organizations throughout the US, Canada, and Australia, from helping organizations select and implement data management systems, to using the database and data for improved marketing and communications, and advancing the organization’s mission.

Moderator:

Barbara J. Armentrout, CAE

Barbara J. Armentrout, CAE, is a familiar face to many in the association and nonprofit world. She was on staff at the Direct Marketing Association of Washington and National Court Reporters Association, and was membership consultant for the Northern Virginia Technology Council. She was at Marketing General Inc. for a decade, where she specialized in membership marketing and nondues revenue. She also served on the program teams for the former Alexandria Brown Bag (now AIIOT) and the Reston/Loudoun Idea Swaps, as well as ASAE’s Greater Washington initiative. Barbara is now a freelance consultant, and a favored role is representing Aplusify to help associations, nonprofits, and higher ed institutions solve managed services needs involving Salesforce, Fonteva, and Nimble platforms. Barbara is a Washington, DC, native who recently relocated to Florida to continue her consulting practice in year-round sunshine. She lives in Boca Raton with her husband, writer Michael S. Schwartz.